Market Research – Why It Should Be Considered Before/During Prior Art Search

An invention is a set of ideas and thoughts to ease the way people perform their daily tasks. An Inventor can be a business or an individual who has an objective behind the invention. A lot of money is required to present the invention to the world, thus, investors who find it interesting fund the R & D operations.

The invention process is very wide. There is no fix time when an invention is converted into useful products. It can take 5, 10 years or even more. The R & D department performs a series of operations one after another – describing the business vision, creating strategies, describing the R & D processes, identifying resources, and drafting designs. The R & D teams comprehensively study all areas of the invention, collect different ideas, which are then combined to build products and services. Thus, the research to development of invention comprises a wide range of processes, which need thousands or millions of dollars.

Patenting an invention

An invention is patented to prevent it from being theft by others. The inventor can restrict individuals and companies from using his/her invention for making or selling products during its life. When filing a patent application, the inventor needs to mention a set of claims, which he/she should choose carefully. So, it is recommended to know the market trends, new technologies, applications, etc. at the time of performing the R & D operations, which will help in getting great claims.

An invention can only be patented if it doesn’t contain any part of the previously patented technology and meet certain uniqueness standards. To find if your invention is already known or not, prior art search is conducted. The innovator can do prior art search on his/her own, or hire an expert for this purpose.

What is prior art search?

Prior art search can be defined as collecting information about the technologies associated with the invention. It’s main objective is to know whether the invention is patentable or not. Sources of prior art search include previous patents, filed patents, scientific reports, research papers, textbooks, newspapers, journals, and internet publications. There are many inventions that are never used in products and services, and these should also be considered during the patent filing process. On the internet, a wide range of tools are available that can help you conduct an efficient prior art search.

Prior art search can provide details about previous inventions in the field, new products and services, etc. It prevents reinventing the already existing inventions. With this, the R & D department can know the already existing technologies, and focus the activities, processes, and tasks to innovate them or research the new ones.

Know the market well before conducting prior art search

The main objective is to get the invention patented with broadest possible claims. Prior art search collects existing knowledge in the fields that belong to the invention. But, this is not enough. One should know the market and companies that are already working on the technologies the invention is based, which will help in choosing the right areas for R & D.

Patent filing is a broad process, and a little wrong move can convert into a big mistake. Thus, from planning to execution, every step should be put wisely. Before going for prior art search, it is important to know the markets in which the invention can bring revolution in, current market trends to focus on, activities of competitors, etc. All these details can be obtained through market research. Thus, it is recommended to conduct a market research first to know the technologies trending in the market.

Why market research?

Market research can help in proper utilization of all the elements of an invention. It provides comprehensive analysis of different markets associated with the invention, patent environment, and existing and future products. Thus, market research can add value to the research and development operations, making them more advanced.

There are many reasons why the inventor should consider market research before starting R & D operations and prior art search. Please have a look at them –

Detailed information about the markets:

Market research reports not only provide information about different markets that belong to the area of invention, but also tell the top active markets. Suppose, an invention can be used in manufacturing products in 10 different industries, out of which 7 are in the growing phase. Thus, there is need to spend extra time and money to obtain patents in these 7 industries to get maximum ROI. Thus, market research reports can suggest you the right industries to continue research and build products.

Competitor analysis:

To emerge as a leading player in the market, it is necessary to know the activities of competitors. With market research reports, the inventor can get in-depth understanding of his/her competitors, technologies they are working on, and their existing and upcoming products and services. Thus, the R & D department can broaden their research to the areas untouched by the competitors.

Helps in patent drafting:

Patent drafter is the person who can help you get a patent with great claims. With extensive knowledge of market trends, active industries, and customer needs, he can write broadest patent claims possible. Thus, with market research reports, your patent drafter can prepare a clear, accurate patent application, and your get a patent, which will have great market value, and you can earn a lot from it.

Top players:

Market research reports provide information about the top companies using the technologies similar to that of the invention. This makes easy to know how advanced the invention is, the technologies that can be innovated, and how to plan R & D processes. After obtaining the patent with significant claims, the inventor can contact the top companies for business partnerships or licensing.

How to Run a Successful Business

Running a successful business is not an easy task. Regardless of the service or product being sold, the learning process is never truly over, especially for an Internet business. From controlling inventory to making sure the site is marketed properly, big businesses and small businesses alike use the same principles. These tips should be useful for anyone wanting to learn how to run a successful business.

Develop a Business Plan

A blueprint for the business is one of the first things any new business owner should create, regardless of the potential size. Financing will be impossible to secure if a business plan is not created. In addition, it will give the business owner a realistic idea if the business can actually be successful over time. It also gives a guideline for the owner of the business and allows them to stay focused on the end game.

Of course, in many cases, the business evolution will look quite different from the original plan. As the days pass, some aspects of the business may not work or may simply not be received well by the consumer. However, there may be other aspects of the business that are thriving more than anticipated. Hence, these areas may be worthy of committing more resources to expand upon the success.

Controlling the Controllable

Business owners need to know what they can control in their business setting. This is one aspect that has bankrupted many new business owners over the years. Putting controls in place to limit utility usage, labor, and other varying monthly costs is important from day one. If these issues are not addressed from the very start, owners will find themselves in the middle of a nightmare that never ends.

The reason controllables are so important is that these are the areas where a business owner actually has a say in the costs of the business. Something like inventory costs is unavoidable. Items cost what they cost, and that is just the way it is. However, they can control labor, they can control excessive utility usage, and this is the difference in a successful business and one that fails after only a few years.

New business owners have a lot on their plate when they are trying to learn how to run a successful business. The early years of any business are the most critical and while it is important to stick to the original plan, it is also important to recognize aspects that are simply not working out and that need to be put to bed. Evolve with the business and control the costs that are within your power to control, and the business will have a much better chance of success.

Keys to a Successful Business

Running a successful business is no easy task. There are many things that a business owner can do in order to make, and keep, their business successful. On the other hand, there are exponentially more things that a business owner can do wrong which can hurt their chances at becoming a powerful and profitable force. If you are interested in some ways to make your new or growing business a success, here are some things to consider.

First and foremost, you must have a vision. Get a clear idea of what you want your business to be like. What products and services do you want to offer? What type of customers are your trying to gain? How do you want to be known in the industry? Once you answer questions like this you can gain insight into what direction you should take your business. Laying out a path before you start your journey is imperative to being successful. This includes writing out a business plan and noting your goals and desires.

Next, you must know your market. It is a wrong assumption to think that anyone and everyone is in your market. As an old saying goes “if everyone is in your market, no one is in your market”. Unfortunately, your business cannot be everything to everybody. Focus on a group, type, or specific niche that you’d like your business to benefit. The best way to do this is with market research. Doing qualitative and quantitative market research will do worlds of wonder when it comes to finding and understanding your market. Whether you just starting your business or you are wondering if it’s time to release, or retire, a product, market research will help steer you in the right direction to help ensure success.

Once you find out who your market is, it’s time to take a very focused marketing approach. Research the best ways to market to the people you’d like to reach and begin your marketing campaign. Some methods will work better than others, and some may not product instant results but will instead gain confidence and build reputation with potential clients. Don’t expect to do someone once than give up if it doesn’t produce immediate spectacular results.

Finally, you must be consistent. This is your business and you must be in it for the long haul. Don’t give up on working hard once you see a bit of success. Building and maintaining a profitable business requires constant attention and work. You will be required to keep up with changing times and adapt to new economic situations, etc. If you are able to follow the right path and keep going even when times get tough, you will be a happy and successful business owner.

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